Traditional companies are losing because they mismanage software engineers An Article by Emma Watterson ewattwhere.substack.com Innovation is messy, and frankly Anti-Steve [Jobs] can’t figure out why you wouldn’t just tell people the right thing to build and skip all the trial and error that comes with innovation. Anti-Steve and his board of directors that keep him in place fundamentally believe that they know what needs to be built. Or at least that they can hire the messiah that will come down off the mountain and tell everyone what to build. There is no such messiah. Steve Jobs innovationsoftwareagilemanagement
What's wrong with the rational model We Don’t Really Know the Goal When We Start We Usually Don’t Know the Decision Tree – We Discover It as We Go The Nodes Are Really Not Design Decisions, but Tentative Complete Designs The Goodness Function Cannot be Evaluated Incrementally The Desiderata and Their Weightings Keep Changing The Constraints Keep Changing Frederick P. Brooks, Jr., What's Wrong With This Model? Changing constraintsDeciding what to designThe situation talks back