A time to build and a time to repair An Article by Elizabeth M. Renieris www.cigionline.org There is a time to build and a time to repair. Repairing what is broken is difficult and important work that requires contextualizing technology and working within creative constraints…If we just keep building without repairing what exists or applying lessons learned along the way, we will continue to spin our wheels as the same problems accumulate and amplify. In this way, our technology may evolve, but our relationship to it (and to each other) can only degrade. Builder Brain repairbuildingtechnology
Camels When you look at the consumer products generated by many other manufacturers, and even by Braun today, there seem to be an awful lot of camels around. Maybe these companies are too diffuse, have the decision-makers in the wrong places or are continually making the wrong decisions and have no one to stop them. They make products with short-term goals in mind, seducing the eye of the buyer with fashionable colors, sensational curves or exotic surfaces. They may have external designers and, perhaps most significantly, the brand identity is defined by external marketing concerns, rather than design or user-related issues. The lesson to learn from Braun is that allowing a consistent philanthropic design approach to define a company can be extremely successful if it is executed with discipline, flexibility and good timing combined with hard work and, not least, great talent. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Having quite lost sight of the principle