The Elements of Style
- Choose a suitable design and hold to it
- Make the paragraph the unit of composition
- Use the active voice
- Put statements in positive form
- Specific, definite, concrete
The most important consideration for any software or web excursion is content: the content of the text and other communicative media, as well as the content of the code that executes the business processes. The ability to tick off a page or piece of functionality as being done only produces a nominal successful result; the careful crafting of what one of these objects says produces a real one.