Was Design Thinking Designed Not to Work? An Article by Debbie Levitt rbefored.com Design thinking sells a fantasy. It sells you the fantasy that with some guidelines, templates, and sticky notes, you can do what IDEO does just like how they do it. …if it were true that design thinking lets you do what the best designers do, IDEO could put themselves out of business. If they were really selling you the absolute guide on how they solve problems, innovate, and design, you wouldn’t need IDEO. Their idea to save their business from a slump hypothetically cannibalizes their business…Unless they knew that it wouldn’t. On Design Thinking designux
Phonaesthetics Phonaesthetics is the study of beauty and pleasantness associated with the sounds of certain words or parts of words. The term was first used in this sense, perhaps by J. R. R. Tolkien, during the mid-twentieth century and derives from the Greek: φωνή (phōnē, "voice-sound") plus the Greek: αἰσθητική (aisthētikē, "aesthetic"). Wikipedia en.wikipedia.org Sonorisms IGods of the Word euphony