Was Design Thinking Designed Not to Work? An Article by Debbie Levitt rbefored.com Design thinking sells a fantasy. It sells you the fantasy that with some guidelines, templates, and sticky notes, you can do what IDEO does just like how they do it. …if it were true that design thinking lets you do what the best designers do, IDEO could put themselves out of business. If they were really selling you the absolute guide on how they solve problems, innovate, and design, you wouldn’t need IDEO. Their idea to save their business from a slump hypothetically cannibalizes their business…Unless they knew that it wouldn’t. On Design Thinking designux
1984 A Novel by George Orwell Into the dampness of a graveReality exists in the mindPerhaps one did not want to be loved so much as to be understood.We shall meet in the place where there is no darknessNothing was your own
Into the dampness of a grave He had the sensation of stepping into the dampness of a grave, and it was not much better because he had always known that the grave was there and waiting for him. death
Reality exists in the mind But I tell you, Winston, that reality is not external. Reality exists in the human mind, and nowhere else. realitymind
Nothing was your own Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed—no escape. Nothing was your own except the few cubic centimetres inside your skull. surveillanceownership