Brian Eno is well-represented in iOS. His other apps like Bloom, Trope and Air invite listeners to touch the screen to make their own composition. Reflection ($30.99) is different, there is no interaction for the listener. The interface has three buttons: a pause button, a sleep timer, and AirPlay. Reflection produces endless permutations of Eno’s 2017 album, an hour and five minute long title track.
“Just calling it an app is akin to saying Falling Water is just a building,” writes one app store reviewer. “I would not call this an app,” agrees another, “Between the music and visuals it’s more like sonic architecture.” The visuals consist of slowly morphing rectangles that only seem to change in the split second you look away from the screen.
Slack embodied the belief, so common in Silicon Valley, that the best product would win in the end. “Building a product that allows for significant improvements in how people communicate requires a degree of thoughtfulness and craftsmanship that is not common in the development of enterprise software,” the company wrote in its open letter to Microsoft. “How far you go in helping companies truly transform to take advantage of this shift in working is even more important than the individual software features you are duplicating.”
And yet, if there’s a lesson of the past four years, it’s that thoughtfulness and craftsmanship only got the company about 10 percent as far as Microsoft did by copy-pasting Slack’s basic design. In its open letter, Slack famously told Microsoft: “You’ve got to do this with love.” In 2020, looking at Slack’s size, the idea seems laughable. What’s love got to do with it?