Brian Eno is well-represented in iOS. His other apps like Bloom, Trope and Air invite listeners to touch the screen to make their own composition. Reflection ($30.99) is different, there is no interaction for the listener. The interface has three buttons: a pause button, a sleep timer, and AirPlay. Reflection produces endless permutations of Eno’s 2017 album, an hour and five minute long title track.
“Just calling it an app is akin to saying Falling Water is just a building,” writes one app store reviewer. “I would not call this an app,” agrees another, “Between the music and visuals it’s more like sonic architecture.” The visuals consist of slowly morphing rectangles that only seem to change in the split second you look away from the screen.
Metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead.
Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…
It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.
But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.
That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:
For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.