Brian Eno is well-represented in iOS. His other apps like Bloom, Trope and Air invite listeners to touch the screen to make their own composition. Reflection ($30.99) is different, there is no interaction for the listener. The interface has three buttons: a pause button, a sleep timer, and AirPlay. Reflection produces endless permutations of Eno’s 2017 album, an hour and five minute long title track.
“Just calling it an app is akin to saying Falling Water is just a building,” writes one app store reviewer. “I would not call this an app,” agrees another, “Between the music and visuals it’s more like sonic architecture.” The visuals consist of slowly morphing rectangles that only seem to change in the split second you look away from the screen.
Eschew anything beyond writing the content of a post. No art direction. No social media imagery. No comments. No webmentions. No analytics...Imagine stripping away everything in the way of writing until the only thing staring you back in the face is a blinking cursor and an empty text file. That’ll force you to think about writing.
...[And] write for you, not for others. And if you can’t think of what to “write”, document something for yourself and call it writing.
If there’s one thing I’ve learned about the mystery of blogging, it’s that the stuff you think nobody will read ends up with way more reach than anything you write thinking it will be popular.
So write about what you want, not what you think others want, and the words will spill out.