The monkey, the tiger beetle and the language of innovation An Article by Courtney Hohne blog.x.company What we’ve learned from 10 years of moonshot taking about choosing your words wisely — and the many benefits of doing so: v0.crap Tiger Beetle Moments Killing our projects In the fog The Altimeter The Icebergs Headwinds & Tailwinds Chaos Pilots Patiently impatient, responsibly irresponsible, passionately dispassionate v0.crap wordsinnovation
Design with courage Make a bold decision (that is controversial). Make a mistake (as a result of a bold decision). Challenge “conventional wisdom”. Challenge authority (that preaches conventional wisdom). Challenge hierarchy (that perpetuates conventional wisdom). Ignore the committee (and the need to converge). Decide who your clients are (and aren’t). Ignore clients that aren’t (especially those who pay the most). Cultivate clients if none exists (instead of compromising your design). Be a generalist (and ignore your job title). Be a specialist (who specializes in being a generalist). Design things from scratch (and build them yourself from scratch). Design things that no one wants (yet). Design freely (and think freely). Chuánqí Sun, The vanishing designer The boldest decisions design