Page weight matters An Article by Chris Zacharias blog.chriszacharias.com Many of us are fortunate to live in high bandwidth regions, but there are still large portions of the world that do not. By keeping your client side code small and lightweight, you can literally open your product up to new markets. Speed is a feature performance
Phonaesthetics Phonaesthetics is the study of beauty and pleasantness associated with the sounds of certain words or parts of words. The term was first used in this sense, perhaps by J. R. R. Tolkien, during the mid-twentieth century and derives from the Greek: φωνή (phōnē, "voice-sound") plus the Greek: αἰσθητική (aisthētikē, "aesthetic"). Wikipedia en.wikipedia.org Sonorisms IGods of the Word euphony