A succinct way I’ve framed the split is that a front-of-the-front-end developer determines the look and feel of a button, while a back-of-the-front-end developer determines what happens when that button is clicked.
Doing it right requires a different pace of working and a much broader thought process than “ok, let’s get this thing out the door.” Which is super tough because most workplaces place a huge emphasis on getting things out the door, and fast. Little agile tickets that are expected to be completed in micro sprints to me seem to be antithetical to doing it right.
Since we launched FigJam back in April, teams having been using it to grow all kinds of ideas into great designs. We recently caught up with Figma's VP of Product, Yuhki Yamashita, to hear what it was like to build FigJam and how things have changed since then. Here, he reflects on the evolving role of design and product management, what it means to welcome “non-designers” into the process, and the future of FigJam.
When we’re thinking about where to take our product next, we actually take a lot of inspiration from our customers and the Figma Community, to see how they’re stretching our product in interesting or unexpected ways. We saw this happening in the early days of the pandemic. Our users were starting to use Figma for everything from brainstorming ideas to running team warm-up activities, to even putting on social events for people to get to know each other. We saw a lot of use cases that got us thinking.
The boundary between engineering, design, and product management is blurring. Some of us used to have a mental model in which roles and responsibilities dictated how things work—that designers do one thing and engineers do another, for example. Increasingly, more people are crossing team lines to problem solve together...Now, it’s not about who “owns” what—it’s more of a collective endeavor. And the roles have become more interlocked, and I think that’s fundamentally a good thing.
Design is non-linear. At Figma, we often talk about “embracing the mess,” and that really means leaning into the chaos and complexity that makes the design process what it is. Even once you have the seedling of an idea, you need to explore and iterate, then pull back and evaluate to see what’s working and what’s not. Sometimes you’ll scrap an idea after a brainstorm session, and other times you’ll get pretty far with a concept, but still need different perspectives and input to move forward.