To call each thing by its right name A Fragment by Boris Pasternak www.goodreads.com For a moment she rediscovered the purpose of her life. She was here on earth to grasp the meaning of its wild enchantment and to call each thing by its right name. My nameDesign is a connection between things nameseuphony
The technology shelf Motorola developed what it called a 'technology shelf', created by a small group of engineers, on which were placed possible technical solutions that other teams might use in the future; rather than trying to solve the problem outright, it developed tools whose immediate value was not clear. Richard Sennett, The Craftsman The Usefulness of Useless Knowledge problemstechnology