To call each thing by its right name A Fragment by Boris Pasternak www.goodreads.com For a moment she rediscovered the purpose of her life. She was here on earth to grasp the meaning of its wild enchantment and to call each thing by its right name. My nameDesign is a connection between things nameseuphony
Cannibalize yourself Like many companies, Sony worried about cannibalization. If it built a music player and service that made it easy for people to share digital songs, that might hurt sales of its record division. One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will." Walter Isaacson, Steve Jobs Intrapreneurship