The job of art is to chase ugliness away Bono later explained that not all corporate sponsorships were deals with the devil. The 'devil' here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful art object in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away. Bono, Steve Jobs artmusic
The ordering of steps The ordering of steps is based on the following concept: that as each step progresses and the design is further detailed, there is an iteration with the preceding and succeeding steps but rarely with the more remote steps in the sequence...what we have is an effective fallback position that tends to maximize the extent of early work that is salvageable and preserved. Winston W. Royce, Managing the Development of Large Software Systems The rational model of design