What are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
I adore a long, unwieldy sentence from time to time but this bad boy is simply a monster. Why is that though? Well, the writer overwhelms us with smart-sounding nonsense in an attempt to prove how intelligent they are. Yet if you keep your wits about you and look closely you’ll notice how imprecise and waffling the writing truly is. There’s just so much opportunity for revision!
Although most writing is like this, the problem is often hard to spot. That’s because sentences like those above make us feel dumb. We tend to think “yikes I don’t understand any of this so this chap must be smarter than me!” And that’s just what this obfuscatory language is designed to do.
I think this is perhaps the hardest part of writing—of “generously imagining her”—continuously, unendingly. And this is the only difference between good and bad writing in the end. That doesn’t mean it’s easy (being kind is often the hardest thing to do) and of course I mention this not to lecture anyone but only as a keepsake and as a reminder for myself.