Benjamin Grosser
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
The Tiling Patterns of Sebastien Truchet and the Topology of Structural Hierarchy
A pattern of tiles illustrated by Douat in 1722.
A translation is given of Truchet's 1704 paper showing that an infinity of patterns can be generated by the assembly of a single half—colored tile in various orientations.
Separation and connection in all things
Truchet's approach was more topological than geometric, and the qualitative aspects of pattern take priority over the metric ones. His principles provide a kind of metaphor for the hierarchy of separation and connection in all things.
Corpuscles of nothing and atoms of something
The structure of matter devolved ultimately into the intimate coexistence of something like corpuscles of nothing and atoms of something, segregating through the accidents of history to yield regions differing in density intimately interwoven on different scales. The experience of the world as well as human perception and analysis of any part of it is a matter of the angular scale of resolution and of the time necessary for making comparison between the different parts.
Without such variations and without time to compare remembrances of them, nothing can be experiences.
The scale of resolution determines what is seen
The patterns of Truchet's tiles appear at first glance as variously shaped interlocked regions of black and white, the boundaries between the square tiles being submerged whenever the two regions flanking them have the same color, just as in a real floor the air or cement between the tile edges is not perceived—until one looks closely. The scale of resolution determines what is seen.
This is history
It is easy to see how rapidly diversity is developed by the aggregation of the simplest local choices of direction. This is history.