Benjamin Grosser
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
The Beauty of Everyday Things
The Beauty of Kasuri
An EssayWashi
An EssayHandmade washi (traditional Japanese paper) is replete with appeal. Looking at it, touching it, fills me with an indescribable sense of satisfaction. The more beautiful it is, however, the more difficult it is to put to use. Only a master of calligraphy could possibly add to its beauty; it is exquisite just as it is. This is wonderfully strange, for it is merely a simple material. Yet plain and undecorated as it is, it is alive with nuanced beauty. Good washi makes possible our most ambitious creative dreams.
The Characteristics of Kogin
An EssayHandicrafts and Sesshu
I have almost never judged a work of art by first looking at its signature. This way of assessment holds no interest for me. If what I see is good, it is good with or without a seal.
Whether it is a painting or a pot, you must first look at the thing itself.
What is Folk Craft?
An EssayThe Beauty of Miscellaneous Things
An EssayA Painted Karatsu as Food for Thought
Recently there is a tendency to pursue distortion in art, but in the case of this jar, natural deformation has raised distortion to the level of spontaneous beauty.
Okinawa's Bashofu
The users of bashofu cloth are ordinary people, not the wealthy. It is used for the kimonos they wear every day. It is not something they buy with a highly appreciative aesthetic eye, comparing one piece with another as objects of art. It is bought as a mundane item and worn as a part of mundane life. Still, bashofu is beautiful just as it is. Here the idea that you get what you pay for does not apply. The cheap is the good and beautiful.
Seeing and Knowing
An EssayThe results of intuition can be studied by the intellect, but the intellect cannot give birth to intuition.
What is Pattern?
Since a pattern is the depiction of the fundamental nature of an object, it is what remains of an object’s form after all that is unnecessary has been removed.
Since a pattern is a crystallization, it is also an exaggeration. But it is not merely that; it is an accentuation of the truth.
Woodblock Prints
An EssayIt seems to me that many printmakers are suffering under a delusion. Looking at current trends, it appears that recent prints are simply copying fine art and painting. Some printmakers are working in the nanga style of painting. Others are attempting to reproduce the effects of oil. Some cleverly contrived prints are often difficult to distinguish from paintings done with a brush. The question arises: Why are these printmakers working in the medium of woodblock printing at all?
For prints to follow in the footsteps of painting has very little meaning. The art of the brush and palette should be left to the brush and palette.
The Japanese Perspective
An EssayGenerally speaking, the Western perception of art has its roots in Greece. For a long time its goal was perfection, which is particularly noticeable in Greek sculpture. This was in keeping with Western scientific thinking; there are no painters like Andrea Mantegna in the East. I am tempted to call such art ‘the art of even numbers’.
In contrast to this, what the Japanese eye sought was the beauty of imperfection, which I would call ‘the art of odd numbers’. No other country has pursued the art of imperfection as eagerly as Japan.