The Helsinki Bus Station Theory An Article by Arno Rafael Minkkinen www.fotocommunity.com Stay on the bus. Stay on the f*cking bus. Why? Because if you do, in time you will begin to see a difference. The buses that move out of Helsinki stay on the same line but only for a while, maybe a kilometer or two. Then they begin to separate, each number heading off to its own unique destination. Bus 33 suddenly goes north, bus 19 southwest. ...It’s the separation that makes all the difference, and once you start to see that difference in your work from the work you so admire (that’s why you chose that platform after all), it’s time to look for your breakthrough. Suddenly your work starts to get noticed. Now you are working more on your own, making more of the difference between your work and what influenced it. Your vision takes off. creativitypracticephotographyexperience
The aspiration for quality To arouse the aspiration for quality and make good on it, the organization itself has to be well crafted in form. It needs, like Nokia, open information networks; it has to be willing to wait, as Apple is, to bring its products to market until they are really good. Richard Sennett, The Craftsman On TasteMore profitable and a better buy workquality