Not as a star But I’m warning you, this is my last existence. Not as a swallow, not as a maple, not as a cat-tail and not as a star. Anna Akhmatova, The Elements of Typographic Style deathzen
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect