Endurance For Alfred North Whitehead, a car accident and the exposure of a pyramid to the sun on any given day are equivalent events: We are accustomed to associate an event with a certain melodramatic quality. If a man is run over that is an event comprised within certain spatio-temporal limits. We are not accustomed to consider the endurance of the Great Pyramid throughout any definite day as an event. But the natural fact which is the Great Pyramid throughout a day, meaning thereby all nature within it, is an event of the same character as the man's accident, meaning thereby all nature with spatio-temporal limitations so as to include the man and the motor during the period when they were in contact. Alfred North Whitehead, The Circus time
You'll know it's there Jobs's father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen. Jobs applied that to the layout of the circuit board inside the Apple II. He rejected the initial design because the lines were not straight enough. In an interview a few years later, after the Macintosh came out, Jobs again reiterated that lesson from his father: "When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through." Walter Isaacson, Steve Jobs All the way through craftquality