Theory of Change An Essay by Aaron Swartz www.aaronsw.com A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?” changegoals
Pictures of Websites An Article by Matthew Ström matthewstrom.com When I was a product designer, people would ask what I did for a living, and sometimes I’d answer “I draw pictures of websites.” Sure, I could just say “I design websites.” That’s true. The end result of my work is (hopefully) that a website looks better, works better, or results in better outcomes. But most of my day isn’t spent looking at the website, or working on the code of the website, or manipulating the website directly in some way. It’s spent in Figma or Sketch, drawing pictures of how I think the website should look and work. Through some kind of alchemy, the pictures I draw have an impact on the finished website. But they’re not all the same. designdrawinginterfaces