war
Using akido on the landscape
Always allow them an escape route
Thoughts On Shitpost Diplomacy
Your intention to cut
A Quote by Miyamoto MusashiThe primary thing when you take a sword in your hands is your intention to cut the enemy, whatever the means. Whenever you parry, hit, spring, strike or touch the enemy’s cutting sword, you must cut the enemy in the same movement. It is essential to attain this. If you think only of hitting, springing, striking or touching the enemy, you will not be able actually to cut him.
The McNamara fallacy
A DefinitionThe McNamara fallacy, named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven.
The fallacy refers to McNamara's belief as to what led the United States to defeat in the Vietnam War—specifically, his quantification of success in the war (e.g., in terms of enemy body count), ignoring other variables.
The Art of War
A Book by Sun Tzu
The Best Interface is No Interface
"There's an app for that."
Slap an interface on it!
How do you make a better car?
How do you make a better fridge?
How do you make a better trash can?
How do you make a better restaurant?
How do you make a better vending machine?Aim higher
“There’s one more thing you need to do: Aim higher the merely trying to recreate Silicon Valley. You should try to kick our butt instead.” — Guy Kawasaki
This is UX
When you hire someone to generate UI, you won’t get new, innovative solutions. You’ll get more UI, not better UX.
This is UI:
Navigation, sub navigation, menus, drop-downs, buttons, links, windows, rounded corners, shadowing, error messages, alerts, updates, checkboxes, password fields, text inputs, radio selections, text areas, hover states, selection states, pressed states, tooltips, banner ads, embedded videos, swipe animations, scrolling, clicking, iconography, colors, lists, slideshows, alt text, badges, notifications, gradients, pop-ups, carousels, OK.cancel, etc. etc. etc.
This is UX:
People, happiness, solving problems, understanding needs, love, efficiency, entertainment, pleasure, delight, smiles, soul, warmth, personality, joy, satisfaction, gratification, elation, exhilaration, bliss, euphoria, convenience, enchantment, magic, productivity, effectiveness, etc. etc. etc.
The most seamless and wonderful way
I believe our job as designers is to give you what you need as quickly and elegantly as we can. Our job as designers is to take you away from technology. Our job as designers is to make you smile. To make a profit by providing you something that enhances your life in the most seamless and wonderful way possible.
The best interface
Let’s end the confusion between UI and UX. Let’s stop slapping sirens on children’s toys. Let’s prioritize personal goals over addiction. Let’s get our lives and our health back in balance by interacting with the real world instead of staring into a light, checking new notifications. Let’s think beyond screens.
The best result for any technology is to solve meaningful problems in impactful ways.
The best design reduces work.
The best computer is unseen.
The best interaction is natural.
The best interface is no interface.Adapt
Digital products can do so much more than have a fancy front end.
Even if your company’s core product is an interface, not everything that comes after has to be an interface. If things were that rigid, Apple Computer, the personal computer company, would never become Apple Inc., the world’s largest consumer electronics company. If companies didn’t go after opportunities beyond what they do today, Netflix would still be mailing DVDs in red envelopes.
Great thinkers adapt. Great companies offer their customers the best possible solutions, whether they have a graphical user interface or not.
Let them serve us
Instead of us serving computers,
let computers serve us.Forgetting
Inactivity could be another automatic trigger to erase any stored information. If they haven’t utilized the system in a long time, their food data could automatically clear. With so many services out there trying to grab out attention, knowing that a system collecting more general information will just forget everything it knows about you if you don’t use it for a long time might ease the resistance to trying out the new software in the first place.