The surprising effectiveness of writing and rewriting

  • The act of writing the first draft creates new “essential data” that feeds the imagination and makes possible figuring out the second draft.
  • Or: In your head, ideas expand until they max out “working memory” – and it’s only be externalising them in the written word that you have capacity to iterate them.
  • Or: Good writing necessarily takes multiple edits, and the act of writing and act of rewriting are sufficiently different that performing both simultaneously is like rubbing your tummy and patting your head.
  1. ​The McDonald’s Theory of Creativity​