Why YKK zippers are the brown M&Ms of product design

A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns.

If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition.

  1. ​All the way through​
  2. ​The Cycle of Goodness​