Oliver Reichenstein
Learning to See
An Article by Oliver ReichensteinWeb Design is 95% Typography
An Article by Oliver Reichenstein95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
You and Your Research
This talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?"
Important problems
Among the important properties to have is the belief you can do important things. If you do not work on important problems, how can you expect to do important work? Yet direct observation and direct questioning of people show most scientists spend most of their time working on things they believe are not important and are not likely to lead to important things.
Open doors, open minds
I suspect the open mind leads to the open door, and the open door tends to lead to the open mind; they reinforce each other.
Inverting the problem
When stuck, often inverting the problem and realizing the new formulation is better represents a significant step forward.
Intellectual investment is like compound interest
Intellectual investment is like compound interest: the more you do, the more you learn how to do, so the more you can do, etc. I do not know what compound interest rate to assign, but it must be well over 6%—one extra hour per day over a lifetime will much more than double the total output. The steady application of a bit more effort has a great total accumulation.
Great people can tolerate ambiguity
Great people can tolerate ambiguity; they can both believe and disbelieve at the same time. You must be able to believe your organization and field of research is the best there is, but also that there is much room for improvement!
Selling new ideas
I must come to the topic of “selling” new ideas. You must master three things to do this:
- Giving formal presentations,
- Producing written reports, and
- Mastering the art of informal presentations as they happen to occur.
All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before!
A halo of opportunities
It seems to me at almost all times there is a halo of opportunities about everyone from which to select.