When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
Rationality: From AI to Zombies A Book by Eliezer Yudkowsky www.readthesequences.com The Tao of rationalityEveryone sees themselves as behaving normallyArgue against the bestLet the meaning choose the wordPeople can stand for what is true, for they are already enduring it+11 More Do not propose solutionsOne brickYour intention to cut rationalitythinkingconsciousness
The Tao of rationality If you would learn to think like reality, then here is the Tao: Since the beginning not one unusual thing has ever happened. Mystery exists in the mind realityrationality
Everyone sees themselves as behaving normally To understand why people act the way they do, we must first realize that everyone sees themselves as behaving normally. behavior
Argue against the best To argue against an idea honestly, you should argue against the best arguments of the strongest advocates. It’s all too easy to argue that someone is exhibiting Bias #182 in your repertoire of fully generic accusations, but you can’t settle a factual issue without closer evidence. If there are biased reasons to say the sun is shining, that doesn’t make it dark out. argumentideas
Let the meaning choose the word What is above all needed is to let the meaning choose the word, and not the other way around. Probably it is better to put off using words as long as possible and get one’s meaning as clear as one can through pictures and sensations. meaningwords
Knowing the design Knowing the design can tell you much about the designer; and knowing the designer can tell you much about the design. design
Cutting through to the truth The essential thing in the art of epistemic rationality is to understand how every rule is cutting through to the truth in the same movement. Your sword has no blade. It has only your intention. When that goes astray you have no weapon. Your intention to cut intent
Joy in the merely attainable But the really fundamental problem with desiring the unattainable is that as soon as you actually get it, it stops being unattainable. If we cannot take joy in the merely available, our lives will always be frustrated. happinessdesire
I have failed my art The novice goes astray and says, “The art has failed me.” The master goes astray and says, “I have failed my art." experiencewisdom
Taboo your words Albert says that people have “free will.” Barry says that people don’t have “free will.” Well, that will certainly generate an apparent conflict. Most philosophers would advise Albert and Barry to try to define exactly what they mean by “free will,” on which topic they will certainly be able to discourse at great length. I would advise Albert and Barry to describe what it is that they think people do, or do not have, without using the phrase “free will” at all. meaning
Your map of reality Reality is very large—just the part we can see is billions of lightyears across. But your map of reality is written on a few pounds of neurons, folded up to fit inside your skull. I don’t mean to be insulting, but your skull is tiny. Comparatively speaking. Inevitably, then, certain things that are distinct in reality, will be compressed into the same point on your map. But what this feels like from inside is not that you say, “Oh, look, I’m compressing two things into one point on my map.” What it feels like from inside is that there is just one thing, and you are seeing it. reality
What you're trying to swim There is an art to using words; even when definitions are not literally true or false, they are often wiser or more foolish. Dictionaries are mere histories of past usage; if you treat them as supreme arbiters of meaning, it binds you to the wisdom of the past, forbidding you to do better. Though do take care to ensure (if you must depart from the wisdom of the past) that people can figure out what you’re trying to swim. words
Applause lights Most applause lights are much more blatant, and can be detected by a simple reversal test. For example, suppose someone says: We need to balance the risks and opportunities of AI. If you reverse this statement, you get: We shouldn’t balance the risks and opportunities of AI. Since the reversal sounds abnormal, the unreversed statement is probably normal, implying it does not convey new information. There are plenty of legitimate reasons for uttering a sentence that would be uninformative in isolation. “We need to balance the risks and opportunities of AI” can introduce a discussion topic; it can emphasize the importance of a specific proposal for balancing; it can criticize an unbalanced proposal. Linking to a normal assertion can convey new information to a bounded rationalist—the link itself may not be obvious. But if no specifics follow, the sentence is probably an applause light. speech
Reality just seems to go on crunching I once met a fellow who thought that if you used General Relativity to compute a low-velocity problem, like an artillery shell, General Relativity would give you the wrong answer—not just a slow answer, but an experimentally wrong answer—because at low velocities, artillery shells are governed by Newtonian mechanics, not General Relativity. This is exactly how physics does not work. Reality just seems to go on crunching through General Relativity, even when it only makes a difference at the fourteenth decimal place, which a human would regard as a huge waste of computing power. Physics does it with brute force. No one has ever caught physics simplifying its calculations—or if someone did catch it, the Matrix Lords erased the memory afterward. physics
Mystery exists in the mind Mystery exists in the mind, not in reality. If I am ignorant about a phenomenon, that is a fact about my state of mind, not a fact about the phenomenon itself. All the more so if it seems like no possible answer can exist: Confusion exists in the map, not in the territory. Unanswerable questions do not mark places where magic enters the universe. They mark places where your mind runs skew to reality. The Tao of rationality mysteryconfusion
Lost purposes There’s chocolate at the supermarket, and you can get to the supermarket by driving, and driving requires that you be in the car, which means opening your car door, which needs keys. If you find there’s no chocolate at the supermarket, you won’t stand around opening and slamming your car door because the car door still needs opening. I rarely notice people losing track of plans they devised themselves. It’s another matter when incentives must flow through large organizations—or worse, many different organizations and interest groups, some of them governmental. Then you see behaviors that would mark literal insanity, if they were born from a single mind. Someone gets paid every time they open a car door, because that’s what’s measurable; and this person doesn’t care whether the driver ever gets paid for arriving at the supermarket, let alone whether the buyer purchases the chocolate, or whether the eater is happy or starving. So many tactics, so well entrenched metricsgoals