Edward Tufte
Envisioning Information
Beautiful Evidence
The Visual Display of Quantitative Information
Seeing With Fresh Eyes
Visual Explanations
ImageQuilts
The Cognitive Style of PowerPoint
An Essay by Edward TufteIn corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
You and Your Research
This talk centered on Hamming's observations and research on the question "Why do so few scientists make significant contributions and so many are forgotten in the long run?"
Important problems
Among the important properties to have is the belief you can do important things. If you do not work on important problems, how can you expect to do important work? Yet direct observation and direct questioning of people show most scientists spend most of their time working on things they believe are not important and are not likely to lead to important things.
Open doors, open minds
I suspect the open mind leads to the open door, and the open door tends to lead to the open mind; they reinforce each other.
Inverting the problem
When stuck, often inverting the problem and realizing the new formulation is better represents a significant step forward.
Intellectual investment is like compound interest
Intellectual investment is like compound interest: the more you do, the more you learn how to do, so the more you can do, etc. I do not know what compound interest rate to assign, but it must be well over 6%—one extra hour per day over a lifetime will much more than double the total output. The steady application of a bit more effort has a great total accumulation.
Great people can tolerate ambiguity
Great people can tolerate ambiguity; they can both believe and disbelieve at the same time. You must be able to believe your organization and field of research is the best there is, but also that there is much room for improvement!
Selling new ideas
I must come to the topic of “selling” new ideas. You must master three things to do this:
- Giving formal presentations,
- Producing written reports, and
- Mastering the art of informal presentations as they happen to occur.
All three are essential—you must learn to sell your ideas, not by propaganda, but by force of clear presentation. I am sorry to have to point this out; many scientists and others think good ideas will win out automatically and need not be carefully presented. They are wrong; many a good idea has had to be rediscovered because it was not well presented the first time, years before!
A halo of opportunities
It seems to me at almost all times there is a halo of opportunities about everyone from which to select.